U.S. energy drink industry is anticipated to more than double
and reach an astounding $19.7 billion in 2013. This segment has experienced the
largest volume growth and increased annual sales in U.S. and abroad (GMID
2008). Target population was primarily athletes but now these drinks have
become popular with teenagers with its market appeal for a fast energy
fix. Previous scientific research finds
provide evidence of such beverages damaging tooth enamel by breaking down or
demineralization. Recent studies found in November/December 2007 issue of
General Dentistry, the Academy of General Dentistry’s (AGD) reports that energy
drinks have the highest mean buffering capacity, resulting in the strongest
potential for erosion of enamel. The pH (potential of Hydrogen) of popular
energy drinks range from 2.3 to 4.5; any pH of less than 7.0 is considered
acidic. In addition, the immature tooth
enamel of permanent teeth is more porous and more susceptible to attack from
the acids. Energy Drinks consumption has increased with the teenage demographic
group and with its market appeal of gained energy this trended will mostly
likely continue.
