Did you know. . . .

U.S. energy drink industry is anticipated to more than double and reach an astounding $19.7 billion in 2013. This segment has experienced the largest volume growth and increased annual sales in U.S. and abroad (GMID 2008). Target population was primarily athletes but now these drinks have become popular with teenagers with its market appeal for a fast energy fix.  Previous scientific research finds provide evidence of such beverages damaging tooth enamel by breaking down or demineralization. Recent studies found in November/December 2007 issue of General Dentistry, the Academy of General Dentistry’s (AGD) reports that energy drinks have the highest mean buffering capacity, resulting in the strongest potential for erosion of enamel. The pH (potential of Hydrogen) of popular energy drinks range from 2.3 to 4.5; any pH of less than 7.0 is considered acidic.  In addition, the immature tooth enamel of permanent teeth is more porous and more susceptible to attack from the acids. Energy Drinks consumption has increased with the teenage demographic group and with its market appeal of gained energy this trended will mostly likely continue.